Key Responsibilities:
• Social Media Management: Manage and grow social media platforms such as Instagram, Facebook, LinkedIn, X (Twitter), and YouTube by creating engaging content, scheduling posts, responding to audience interactions, and monitoring performance.
• Content Creation: Develop creative content for social media, blogs, website pages, email campaigns, and marketing materials. Research industry trends and AI-powered content ideas to improve engagement.
• SEO & Digital Marketing:Support SEO activities including keyword research, on-page optimization, technical SEO basics, content optimization, and website performance analysis. Assist with Google Ads and Meta Ads campaign management.
• Analytics & Performance Reporting: Monitor campaign performance using tools like Google Analytics 4 (GA4), Google Search Console, Meta Business Suite, and LinkedIn Analytics. Prepare regular reports with actionable insights.
• Market & Competitor Research: Analyze competitors’ digital marketing strategies, industry trends, and customer behavior to identify opportunities and recommend improvements.
• AI & Marketing Tools: Utilize AI tools and modern marketing platforms to improve content creation, campaign optimization, and workflow efficiency while staying updated with the latest digital marketing trends.
